Sky Media expands programmatic reach through Amazon Ads integration
· 5d ago · Originally reported by Performance Marketing World
Sky Media expands programmatic reach through Amazon Ads integration
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Performance Marketing World.
Read the original at Performance Marketing World
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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