Amazon Introduces Ad Tech Linking Streaming Ads to Local Sales
· 2h ago · Originally reported by LBB - Little Black Book
Amazon has launched a new advertising technology designed to connect streaming video ads with local retail sales. The platform aims to help advertisers measure how their streaming campaigns drive purchases at nearby stores.
Why it matters
This development could make streaming ads more valuable by directly tying them to real-world sales, helping advertisers better understand the impact of their campaigns.
Explain it like I’m new here
It's like watching a commercial on TV and then getting a coupon for your local store, so you know if the ad actually made you buy something.
Read the original at LBB - Little Black Book
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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