ShopX Launches Global Retail Media Platform in 27 Markets
· 2d ago · Originally reported by KARV Tech Insider
ShopX has introduced a retail media platform that will operate across 27 international markets. This move expands ShopX's capabilities, allowing brands and retailers to manage and monetize digital advertising within their retail environments globally.
Why it matters
Retail media is a fast-growing segment where retailers use their own digital properties to sell ad space, offering brands targeted access to shoppers. ShopX's global rollout signals increased competition and innovation in this space.
Explain it like I’m new here
It's like a big store chain letting brands put up digital posters in all its stores around the world, not just one country.
Read the original at KARV Tech Insider
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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