Google November Core Update Rolls Out Amid ChatGPT Business Hub, Yahoo Search Pivot and Ads Invalid Traffic…
· 42m ago · Originally reported by Search Engine Roundtable
A weekly video recap highlights several search industry developments: the rollout of Google's November core update, ChatGPT's Business Hub reportedly sending clicks to sites, Yahoo pivoting its search experience, and a report concerning invalid traffic in Google Ads.
Why it matters
Core updates can reshuffle search visibility for publishers, while invalid traffic in Google Ads directly affects advertiser budgets and measurement accuracy.
Explain it like I’m new here
It's like a weekly news roundup for the search world: Google just re-tuned its ranking machine, a chatbot started sending visitors to websites, and some ad clicks may not come from real people.
Read the original at Search Engine Roundtable
Terms in this story
Go deeper
Related stories
Japan Seeks Closer Scrutiny of Google, Meta, TikTok, LINE Yahoo Data Practices
Japanese authorities are calling for tighter oversight of how Google, Meta, LINE Yahoo and TikTok gather personal data and apply it to AI training, advertising and user profiling. The move signals growing regulatory attention to how large…
Google Core Update Runs Close to Black Friday Amid Search Shifts
Google launched a core algorithm update potentially lasting until November 24, just days before Black Friday. Concurrently, Yahoo restructured its search around Scout, while Reddit began testing product review features.
Pinterest Makes Display and Video Inventory Available Programmatically via Magnite
Pinterest is now allowing programmatic ad buyers to access its display and video ad inventory through major demand-side platforms, including Amazon, Google, and Yahoo, with Magnite serving as the primary supply-side platform. This move…
Explainer: What impression share means in search advertising
Impression share measures the percentage of ad impressions an advertiser won out of those it was eligible for. The metric is used across Google, Microsoft and Amazon advertising platforms as a gauge of search visibility. It helps…
Google Ads launches tool to display savings from invalid traffic
Google Ads has introduced a new feature designed to highlight the financial savings advertisers achieve by filtering out invalid traffic. This tool aims to provide transparency regarding how much budget is preserved by avoiding fraudulent…
Understanding Service Accounts in Google Ads API Automation
Service accounts are non-human identities used by software to access Google's ad platforms via APIs without manual login. They serve as the foundational mechanism for automated programmatic interactions and system-to-system communication…