RunnTV and PubMatic Partner to Broaden Streaming Ad Inventory Access in India
· 4d ago · Originally reported by TheWire.in
RunnTV has formed a partnership with PubMatic to provide advertisers with greater access to premium streaming video inventory in India. This collaboration aims to streamline programmatic buying for brands seeking to reach audiences on connected TV platforms.
Why it matters
As streaming viewership grows in India, partnerships like this help advertisers efficiently reach engaged audiences and support the expansion of programmatic advertising in the region.
Explain it like I’m new here
It's like opening more movie screens in a big city so more companies can show their ads to people watching TV online.
Read the original at TheWire.in
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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