Retail Media Poised to Support AI-Driven Shopping Experiences
· 2d ago · Originally reported by Mirakl
Retail media is increasingly being positioned as a key funding source for the development of AI-powered shopping tools and experiences. As retailers invest in artificial intelligence to enhance customer journeys, retail media budgets are expected to play a significant role in supporting these innovations.
Why it matters
Retail media's integration with AI could reshape how brands reach shoppers and how retailers monetize their digital properties, making it a crucial trend for both advertisers and retailers.
Explain it like I’m new here
Retailers are using money from ads on their websites to build smarter shopping tools that help you find what you want faster.
Terms in this story
Go deeper
Related stories
Shopify Reports 32% Revenue Growth as AI-Driven Orders Surge
Shopify's Q3 revenue rose 32% to $3.7 billion, with merchants selling $119.1 billion via the platform, up 29%. The company noted a 3.3x increase in orders referred by AI, and projected Q4 operating costs could reach up to 30% of revenue.
Top Amazon DSP and Retail Media Agencies Highlighted for 2026
A new list identifies 14 leading agencies specializing in Amazon DSP and retail media for 2026. These agencies are recognized for their expertise in helping brands manage and optimize advertising on Amazon's platforms.
RaceTrac Launches Retail Media Network Called Trac Media Group
RaceTrac has established Trac Media Group, marking its entry into the retail media space. This move allows RaceTrac to offer advertising opportunities to brands within its network of convenience stores.
Retail Media Expands Focus Beyond Lower-Funnel Advertising
Retail media networks are broadening their strategies to include upper- and mid-funnel marketing, not just driving immediate sales. This shift reflects a growing emphasis on brand awareness and customer engagement within retail media…
Advertisers Seek More Accurate Measurement of Retail Media Sales Impact
Advertisers are increasingly demanding clearer and more precise data on how much sales are directly generated by retail media campaigns. The lack of standardized measurement makes it challenging for brands to assess the true return on…
In-Store Activation Highlighted as Key Element in Retail Media Campaigns
The article discusses how in-store experiences are often neglected in retail media strategies, despite being a crucial final touchpoint for consumers. It suggests that integrating in-store elements can enhance the effectiveness of retail…