Retail Media Network Expands MYDIN’s Retail Media Offerings Beyond Hypermarkets
· 4h ago · Originally reported by Marketing-Interactive
Retail Media Network is extending MYDIN’s retail media capabilities beyond its traditional hypermarket locations. This move aims to broaden the reach of MYDIN’s advertising inventory and provide more touchpoints for brands to engage with shoppers.
Why it matters
Retail media is a fast-growing segment where retailers monetize their digital and physical assets for advertising. Expanding beyond hypermarkets allows MYDIN to offer advertisers more diverse and targeted opportunities.
Explain it like I’m new here
It's like a grocery store putting up more ad boards not just inside, but also in new places where shoppers hang out.
Read the original at Marketing-Interactive
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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