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Retail mediaLatin America

OXXO Rebrands Its Retail Media Platform as OXXO Media

· 1h ago · Originally reported by Mobility Plaza

OXXO has renamed its retail media platform to OXXO Media. The move signals a refreshed approach to its advertising offerings within its retail ecosystem.

Why it matters

Retail media is a fast-growing area where retailers leverage their shopper data and digital spaces to sell ads. A rebrand often reflects a strategic shift or expansion in capabilities.

Explain it like I’m new here

It's like a store giving its in-store ad board a new name to show it's getting better and bigger.

Read the original at Mobility Plaza

Terms in this story

Retail media

Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.

Go deeper

Lesson: Retail and commerce media: ads where people buyLesson: Who owns who in ad tech

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