Marketers Explore In-Store Retail Media Channels in Grocery Stores
· 2h ago · Originally reported by Digiday
Marketers are increasingly viewing grocery stores as media channels, using in-store retail media to engage shoppers. This approach leverages digital displays and other technologies to deliver targeted advertising at the point of purchase.
Why it matters
Retail media in physical stores represents a growing trend where brands can reach consumers directly as they shop, blending digital advertising with real-world experiences.
Explain it like I’m new here
It's like putting TV ads right next to the snacks in the store so shoppers see them while picking what to buy.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
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