Ad tech stocks
TBLA2.74▼ -19.41%186010.68▲ +12.18%CPNG17.05▲ +11.95%APP271.75▲ +10.69%TEAD0.28▲ +9.68%SIRI33.40▲ +8.44%035420184900.00▲ +8.26%LFTO15.69▲ +7.47%0700430.40▲ +7.17%MNTN10.37▲ +6.58%43244105.00▲ +6.35%4755665.40▲ +6.24%DEC26.86▲ +6.17%RDDT101.89▲ +5.97%SNAP5.92▲ +5.90%24331505.50▲ +5.83%AAPL349.51▲ +5.31%47511350.00▲ +5.26%OMC87.51▲ +5.22%BABA105.29▲ +4.91%U42.46▲ +4.89%CDLX2.19▲ +4.78%NFLX66.39▲ +4.68%NEXN9.12▲ +4.59%SPOT627.66▲ +4.59%TRU82.13▲ +4.56%BIDU80.43▲ +4.50%IBTA63.03▲ +4.44%PINS21.22▲ +4.22%APPS9.54▲ +3.81%GOOGL288.93▲ +3.18%CRTO15.64▲ +3.10%PSKY9.78▲ +2.89%TTD13.23▲ +2.88%SCOR3.29▼ -2.80%AZRN0.58▼ -2.67%ZETA31.78▲ +2.62%STGW11.00▲ +2.23%MGNI22.79▲ +2.01%SAX39.72▲ +1.95%WPP426.20▲ +1.67%CART59.22▲ +1.56%ROKU162.77▲ +1.50%SNOW290.60▼ -1.50%META630.00▲ +1.44%DSP13.14▲ +1.39%PUBM16.36▲ +1.30%SFOR41.10▼ -0.96%VER9.51▼ -0.94%PUB105.20▲ +0.72%RAMP38.50▲ +0.71%SST1.76▼ -0.56%OUT32.48▲ +0.37%INUV0.44▼ -0.34%HAVAS18.40▼ -0.27%PERI11.45▲ +0.26%DV13.55▲ +0.07%CCO2.43▲ 0.00%IHRT2.05▲ 0.00%ILLM0.65▲ 0.00%WBD30.95▲ 0.00%
Ticker byClearTrust
AdTech Sumoby ClearTrust
Get the briefing
Retail media

AI Shopping Agents May Threaten Retailers' Digital Ad Revenue Streams

· 1h ago · Originally reported by Technology Org

AI-powered shopping agents are emerging as tools that can automate and optimize online purchases for consumers. This development could reduce the effectiveness of digital ads and impact the ad revenue that retailers currently rely on.

Why it matters

If AI agents bypass or ignore digital ads, retailers and brands could see a decline in ad-driven sales and revenue, forcing changes in advertising strategies.

Explain it like I’m new here

It's like having a robot do your shopping and ignore all the store signs, so stores might earn less from ads.

Read the original at Technology Org

Terms in this story

Creative

A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.

Related stories