PubMatic Expands Connected TV Advertising for Sports Content
· 2d ago · Originally reported by https://marketingreport.one/
PubMatic is broadening its connected TV (CTV) advertising offerings to include more sports-related inventory. This move aims to help advertisers reach audiences watching live and on-demand sports through streaming platforms.
Why it matters
As more viewers shift to streaming sports, advertisers need better tools to reach these audiences. PubMatic's expansion reflects the growing importance of CTV in digital advertising.
Explain it like I’m new here
It's like putting more ads in the places where people watch sports online instead of on regular TV.
Read the original at https://marketingreport.one/
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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