PubMatic and Strategus Partner to Expand Local Sports Advertising Capabilities
· 3h ago · Originally reported by https://marketingreport.one/
PubMatic and Strategus have formed a partnership aimed at enhancing local sports advertising. The collaboration is expected to leverage programmatic technology to help advertisers reach local sports audiences more effectively.
Why it matters
This partnership highlights the growing importance of programmatic advertising in local sports, enabling more targeted and efficient ad placements for brands looking to connect with regional fans.
Explain it like I’m new here
It's like two companies teaming up to help local businesses put ads on TV during hometown sports games, using smart technology.
Read the original at https://marketingreport.one/
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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