Pinterest Expands Programmatic Advertising Offerings
· 5d ago · Originally reported by Pinterest Newsroom
Pinterest has announced new programmatic deals, signaling a broader push into automated ad buying. This move allows advertisers to purchase Pinterest ad inventory through programmatic channels, increasing flexibility and reach.
Why it matters
Programmatic deals make it easier for brands to buy ads efficiently and target audiences at scale, reflecting Pinterest's efforts to compete with other major digital platforms.
Explain it like I’m new here
It's like letting advertisers use a vending machine to buy Pinterest ads instead of waiting in line at a counter.
Read the original at Pinterest Newsroom
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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