Pinterest Expands Programmatic Access to Video and Display Ad Inventory
· 4d ago · Originally reported by MediaPost
Pinterest is now allowing programmatic buyers to access its video and display ad inventory. This move enables advertisers to purchase Pinterest ad placements through automated platforms rather than direct sales.
Why it matters
Opening up programmatic access makes Pinterest's ad inventory more accessible and could increase competition and efficiency for advertisers. It also signals Pinterest's intent to grow its advertising business by aligning with industry-standard buying methods.
Explain it like I’m new here
It's like Pinterest just opened its shelves so anyone with a shopping robot can pick ads automatically, not just special customers.
Read the original at MediaPost
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad slot (ad unit)
An ad slot (or ad unit) is a specific, defined place on a page, app screen or video stream where an ad can be shown, with its own size, format and rules.
Go deeper
Related stories
Pinterest Q3 Revenue Falls Short of Guidance, Impacted by European Market Pullback
Pinterest reported third-quarter 2026 revenue of $1.174 billion, missing its earlier guidance. The company attributed a three-point reduction in growth to a pullback in its European business. Pinterest also provided a wider revenue outlook…
Pinterest Rolls Out Programmatic Deals Across Demand-Side Platforms
Pinterest has launched programmatic deals that are now accessible through various demand-side platforms (DSPs). This move enables advertisers to purchase Pinterest inventory programmatically, expanding their options for targeted and…
Pinterest Expands Programmatic Advertising Through Magnite Partnership
Pinterest is broadening its programmatic advertising capabilities by partnering with Magnite. This move allows advertisers to access Pinterest's inventory through Magnite's platform, streamlining the process of buying ads programmatically.
Pinterest Expands Programmatic Deal Options for Advertisers
Pinterest is broadening its programmatic advertising offerings, giving advertisers more ways to access its inventory. This move is designed to make it easier for brands to buy ads on Pinterest through automated, data-driven channels.
Pinterest Expands Programmatic Deal Access for Enterprise Advertisers
Pinterest has announced that it is now allowing enterprise-level advertisers to access programmatic deals on its platform. This move is aimed at making it easier for large brands to buy ads using automated systems, streamlining the process…
Pinterest Expands Programmatic Ad Buying to North, South America and APAC
Pinterest is broadening its programmatic advertising capabilities, making ad inventory available for automated buying across North and South America as well as the Asia-Pacific region. This move allows advertisers in these markets to…