Pinterest Expands Programmatic Access to Video and Display Ad Inventory
· 5d ago · Originally reported by MediaPost
Pinterest has opened up its video and display ad inventory to programmatic buyers. This move allows advertisers to purchase these ad formats through automated platforms, broadening access beyond direct deals.
Why it matters
Opening video and display inventory to programmatic buying streamlines ad purchasing and can help Pinterest attract more advertisers, increasing competition and efficiency in its ad marketplace.
Explain it like I’m new here
It's like letting more people use a vending machine to buy snacks instead of waiting in line at a counter.
Read the original at MediaPost
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Direct-sold advertising
Direct-sold advertising is ad space sold by a publisher straight to an advertiser or agency through a negotiated deal, usually with a fixed price and guaranteed volume.
Go deeper
Related stories
Pinterest Q3 Revenue Falls Short of Guidance, Impacted by European Market Pullback
Pinterest reported third-quarter 2026 revenue of $1.174 billion, missing its earlier guidance. The company attributed a three-point reduction in growth to a pullback in its European business. Pinterest also provided a wider revenue outlook…
Pinterest Rolls Out Programmatic Deals Across Demand-Side Platforms
Pinterest has launched programmatic deals that are now accessible through various demand-side platforms (DSPs). This move enables advertisers to purchase Pinterest inventory programmatically, expanding their options for targeted and…
Pinterest Expands Programmatic Advertising Through Magnite Partnership
Pinterest is broadening its programmatic advertising capabilities by partnering with Magnite. This move allows advertisers to access Pinterest's inventory through Magnite's platform, streamlining the process of buying ads programmatically.
Pinterest Enables Programmatic Advertising Through Partnerships With Magnite and Google
Pinterest has announced new partnerships with Magnite and Google to introduce programmatic advertising on its platform. This move allows advertisers to buy Pinterest ad inventory through automated, real-time bidding systems.
Pinterest Expands Programmatic Deal Options for Advertisers
Pinterest is broadening its programmatic advertising offerings, giving advertisers more ways to access its inventory. This move is designed to make it easier for brands to buy ads on Pinterest through automated, data-driven channels.
Pinterest Expands Programmatic Deal Access for Enterprise Advertisers
Pinterest has announced that it is now allowing enterprise-level advertisers to access programmatic deals on its platform. This move is aimed at making it easier for large brands to buy ads using automated systems, streamlining the process…