Particular Audience Adds CDP Targeting to Organic Search and Merchandising Platform
· 2d ago · Originally reported by Mediashotz
Particular Audience has integrated customer data platform (CDP) targeting capabilities into its organic search and merchandising solution. This enhancement aims to help retailers deliver more personalized experiences by leveraging first-party customer data within search and product recommendations.
Why it matters
Integrating CDP targeting into search and merchandising allows retailers to use their own customer data for more relevant and effective product placements, which can improve conversion rates and customer satisfaction.
Explain it like I’m new here
It's like a store remembering what you like and showing you products you might want every time you search.
Read the original at Mediashotz
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
CDP (customer data platform)
A CDP (customer data platform) is software that collects a company's first-party customer data from many sources, unifies it into individual profiles and makes those profiles available to marketing tools.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Go deeper
Related stories
Amazon Launches Alexa for Shopping Text Orders in Invite-Only US Rollout
Amazon has introduced an invite-only feature allowing select US customers to place and manage shopping orders via text with Alexa Shopping. The service can reorder items, track prices, and make purchases, with a broader rollout planned…
Vibe Advertisers Access Walmart Shopper Audiences Built From Store and Online Data
Vibe advertisers can now target audiences created from Walmart's in-store and online shopping data, covering various personas and categories. Measurement for these campaigns is conducted on the brands' own websites rather than using…
IAB Europe Finds Retail Media Buyers Report ROAS Drop to 49% From 89%
A recent IAB Europe study shows retail media buyers are seeing return on ad spend (ROAS) fall to 49%, down from 89%. The report also highlights a gap between buyer demand for multi-touch attribution and what sellers provide.
Criteo and Notino Partner to Expand Retail Media in European Beauty Sector
Criteo and Notino have announced a partnership aimed at enhancing retail media offerings within the European beauty market. The collaboration seeks to leverage Criteo's ad technology and Notino's e-commerce platform to deliver targeted…
Amazon Adds Sponsored Product Ads to Shopping Agent Text Orders
Amazon has updated its shopping agent to accept orders via text message, and these conversations will now include Sponsored Product ads. This move integrates advertising directly into the text-based shopping experience.
Criteo Q3 Revenue Drops 11% to $416M Amid Retail Media Client Shifts
Criteo reported an 11% year-over-year decline in Q3 revenue, totaling $416 million. The company attributed the drop to changes among its retail media clients and provided Q4 guidance for contribution ex-TAC between $292 million and $298…