Outdoor Channel Expands FAST and CTV Distribution Across India
· 2h ago · Originally reported by Indian Television Dot Com
Outdoor Channel is broadening its reach in India by increasing the distribution of its content via Free Ad-Supported Streaming TV (FAST) and Connected TV (CTV) platforms. This move aims to make its programming more accessible to Indian audiences through digital streaming channels.
Why it matters
The expansion highlights the growing importance of digital streaming and ad-supported models in India’s evolving TV landscape, offering new opportunities for advertisers to reach viewers.
Explain it like I’m new here
It's like a TV channel making its shows available for free on more streaming apps so more people in India can watch and see ads.
Read the original at Indian Television Dot Com
Terms in this story
FAST (free ad-supported streaming TV)
FAST (free ad-supported streaming TV) channels are free, linear-style streaming channels with scheduled programming and ad breaks, delivered over the internet to smart TVs and apps.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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