OpenAI Adds ChatGPT Business Features Targeting Google's Ad Market
· 3d ago · Originally reported by KuCoin
OpenAI has launched business-oriented features for ChatGPT, positioning the product to compete with Google in the advertising market. The move signals OpenAI's intent to court advertisers and brands, though details on ad formats or targeting were not provided.
Why it matters
If OpenAI enters advertising seriously, it could challenge Google's dominance and give advertisers a new major channel to buy against, reshaping where digital ad budgets flow.
Explain it like I’m new here
It's like a popular new coffee shop deciding to sell ads on its cups to compete with the big chain that's been the only place businesses could advertise.
Terms in this story
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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