OpenAI gains 20 measurement partners for ChatGPT Ads
· 3h ago · Originally reported by PPC Land
DV Rockerbox put WeightWatchers' CPA 15.3% below paid search, a vendor figure aimed at ChatGPT buyers. Which results come with spend, dates and sample sizes?
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
CPA (cost per acquisition)
CPA (cost per acquisition) is the average advertising cost of getting one desired action, such as a sale, sign-up or app install, and also a model paying only for those actions.
Search advertising
Search advertising is placing paid ads alongside search engine results, triggered by the words people search for and usually charged per click.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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