Omnicom Executive Urges Brands to Coordinate AI Strategies Across Media
· 2h ago · Originally reported by Beet.TV
Ben Hovaness of Omnicom highlights the rapid growth of AI platform usage and its broad impact on brands' paid, owned, and earned media. He emphasizes the need for brands to develop unified strategies that span different agency disciplines to address AI's influence effectively.
Why it matters
AI is changing how brands interact with consumers across all types of media, making it essential for companies to coordinate their advertising and content strategies. A unified approach helps brands adapt to fast-evolving technology and consumer behaviors.
Explain it like I’m new here
It's like a sports team needing all players to work together when the rules of the game suddenly change because of new technology.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Agency
An agency is a company that plans, buys, creates or manages advertising on behalf of advertisers, in exchange for fees, commissions or a margin on the media it buys.
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