New Partnership Targets US Forecourt DOOH Advertising Market
· 3h ago · Originally reported by DecisionMarketing
Decision Marketing reports a new partnership aimed at expanding digital out-of-home advertising at US gas station forecourts. Details of the partners and terms were not disclosed in the excerpt.
Why it matters
Forecourt screens are a growing part of out-of-home and retail media, letting brands reach drivers and shoppers at the pump.
Explain it like I’m new here
It's like the screens at gas stations teaming up with an ad company so brands can show ads while people fill up their tanks.
Read the original at DecisionMarketing
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