Meta's Muse gains a 33% share of AI browser traffic in 9 days, DataDome finds
· 2h ago · Originally reported by PPC Land
Muse's 29.1 million requests in 12 days came 99.3% from Cloudflare and Fastly, not homes. Can bot rules built on ISP signals catch an agent that hides its name?
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Related stories
Meta will turn on product browsing in existing ads on October 28
Taps on running Facebook and Instagram ads may open in-app product pages, backed by Meta's own test of 117,700 advertisers. What does its 3% figure leave out?
Meta Introduces Ads Super Burst for Timed, TV-Style Ad Slots on Facebook and Instagram
Meta has launched a new feature called Ads Super Burst, allowing advertisers to reserve ad slots for specific time windows, ranging from three to 24 hours, on Facebook and Instagram. This offering targets high-profile events like the…
Meta's Muse AI Seen as Potentially Greater Threat to Google Search Than ChatGPT
Industry analyst Gene Munster suggests that Meta's Muse AI could pose a significant challenge to Google's $250 billion search business, potentially more so than OpenAI's ChatGPT. The discussion centers on how emerging AI technologies may…
What Is a Walled Garden in Digital Advertising?
A walled garden refers to a digital advertising platform that controls its own user data, ad inventory, and measurement tools, limiting access to outside parties. Major platforms like Google, Meta, and Amazon operate as walled gardens…
Short-Form Video Emerges as Key Ad Format Across Social Platforms
Short-form video, characterized by brief, vertical clips in swipeable feeds, has become a central advertising format on platforms like TikTok, Instagram Reels, YouTube Shorts, and Snapchat Spotlight. Advertisers are increasingly adopting…
Apple, Amazon, and Meta Reportedly Block Ads and AI Agents Amid Standoff
Apple, Amazon, and Meta are reportedly engaged in a standoff that has resulted in the blocking of advertisements and AI agents across their platforms. The dispute appears to involve disagreements over how ads and AI-driven services are…