Meta Expands Reels Trending Ads With 15 New Always-On Topics
· 8h ago · Originally reported by https://www.thekeyword.co/
Meta has introduced 15 additional always-on topics to its Reels Trending Ads offering. This update aims to give advertisers more options to align their campaigns with popular content themes on the platform.
Why it matters
Expanding topic targeting in Reels Trending Ads allows brands to better reach audiences based on current interests, potentially improving ad relevance and engagement.
Explain it like I’m new here
It's like adding more TV channels so advertisers can pick exactly where their commercials fit best.
Read the original at https://www.thekeyword.co/
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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