Magnite Set to Announce Quarterly Earnings Results Tomorrow
· 1h ago · Originally reported by StockStory
Magnite, a major supply-side platform in programmatic advertising, will release its latest quarterly earnings report tomorrow. Investors and industry watchers are anticipating updates on the company's financial performance and business outlook.
Why it matters
Earnings reports from key ad tech firms like Magnite provide insight into the health of the programmatic advertising market and broader digital ad trends.
Explain it like I’m new here
Magnite is about to share its financial report card, which helps everyone see how well it's doing in the online ad world.
Read the original at StockStory
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
SSP (supply-side platform)
An SSP (supply-side platform) is software that publishers use to sell their ad inventory automatically to many buyers, running auctions and managing prices, deals and quality controls.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Earnings report
An earnings report is the periodic announcement, usually quarterly, in which a public company discloses its revenue, profit and other key results, often with an investor call and updated guidance.
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