Magnite Survey: 54% of Swedes Recall Ads When Products Are Relevant
· 4d ago · Originally reported by PPC Land
Magnite conducted a survey in Sweden and found that more than half of respondents remember ads better when the products shown are relevant to them. The findings highlight the importance of ad relevance in driving consumer recall.
Why it matters
Understanding what makes ads memorable helps advertisers and platforms improve targeting, leading to better campaign performance and less wasted spend.
Explain it like I’m new here
People remember ads more if they show things they actually care about, like seeing a toy ad when you want a new toy.
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