Explainer: Magnite, the sell-side platform built from Rubicon Project and Telaria
· 1h ago · Originally reported by PPC Land
A new guide explains how Magnite works as an independent sell-side platform, the software publishers use to offer their ad impressions to automated buyers. The company was formed by combining two earlier programmatic businesses, Rubicon Project and Telaria.
Why it matters
Sell-side platforms sit at a key point in the ad tech chain, deciding how publishers' ad space gets auctioned. Understanding them makes it easier to follow where digital ad money actually goes.
Explain it like I’m new here
Magnite is like an online auction stall where websites automatically sell their ad space to whichever advertiser bids the most.
Terms in this story
SSP (supply-side platform)
An SSP (supply-side platform) is software that publishers use to sell their ad inventory automatically to many buyers, running auctions and managing prices, deals and quality controls.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Impression
An impression is one instance of an ad being served and counted as displayed to a user; it is the basic unit that most online advertising is bought and sold by.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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