LG Ad Solutions Partners With Best Buy Ads to Target Connect Premium LG TV inventory and Retail Media
· 4h ago · Originally reported by Media Play News
LG Ad Solutions Partners With Best Buy Ads to Target Connect Premium LG TV inventory and Retail Media
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Media Play News.
Read the original at Media Play News
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Go deeper
Related stories
LG Ad Solutions Opens Home Screen Ad Slots Via Best Buy's Retail Media Network
LG Ad Solutions is making its smart TV home screen ad inventory available through Best Buy's advertising platform. Magnite is handling the programmatic buying, while Best Buy's purchase data gives U.S. advertisers closed-loop attribution…