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Retail media

LG Ad Solutions and Best Buy Ads link TV inventory with retail media

· 2h ago · Originally reported by StreetInsider

LG Ad Solutions and Best Buy Ads link TV inventory with retail media

This is the outlet’s own summary while our desk writes an explainer. Read the full story at StreetInsider.

Read the original at StreetInsider

Terms in this story

Ad inventory

Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.

Retail media

Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.

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