Kevel Raises $52 Million to Expand AI-Powered Commerce Media Infrastructure
· 4d ago · Originally reported by www.exchangewire.com
Kevel has secured $52 million in new funding to enhance its AI-driven infrastructure for commerce media. The investment will support the company's efforts to scale its technology, enabling retailers and brands to build and manage their own retail media networks.
Why it matters
This funding highlights the growing importance of retail media and the role of AI in optimizing ad infrastructure for e-commerce. It signals increased competition and innovation in how retailers monetize their digital properties.
Explain it like I’m new here
It's like a store getting money to build smarter shelves that help brands show the right ads to shoppers online.
Read the original at www.exchangewire.com
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
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