Kevel Raises $52 Million to Expand AI-Powered Commerce Media Infrastructure
· 4d ago · Originally reported by The Globe and Mail
Kevel has secured $52 million in funding to enhance its AI-driven infrastructure aimed at supporting commerce media. The investment will be used to scale technology that enables retailers and brands to deliver more targeted and efficient advertising within e-commerce environments.
Why it matters
This funding highlights the growing importance of commerce media, where retailers use advanced ad tech to monetize their digital properties. As more shopping moves online, robust infrastructure is crucial for delivering relevant ads and improving shopper experience.
Explain it like I’m new here
It's like giving online stores better tools to show you ads for things you actually want while you shop.
Read the original at The Globe and Mail
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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