Kevel Raises £39 Million to Expand AI Infrastructure for Commerce Media
· 4d ago · Originally reported by Lancashire Evening Post
Kevel has secured £39 million in funding to enhance its AI-powered infrastructure aimed at supporting commerce media. The investment is intended to help the company scale its technology and better serve retailers and brands in the evolving digital advertising landscape.
Why it matters
This funding highlights the growing importance of AI and infrastructure in powering retail media networks, a fast-expanding segment of digital advertising.
Explain it like I’m new here
It's like giving a store new robots to help them show the right ads to shoppers faster and smarter.
Read the original at Lancashire Evening Post
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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