Kargo Executive Advocates for Engagement-Focused Advertising in BFSI Sector
· 3h ago · Originally reported by Adgully
Nabajit Nath from Kargo has urged the banking, financial services, and insurance (BFSI) industry to prioritize meaningful engagement over traditional impression-based advertising metrics. This reflects a growing trend in digital advertising to focus on quality interactions rather than just ad views.
Why it matters
Shifting from impressions to engagement can help advertisers ensure their budgets are spent on ads that actually influence potential customers, rather than just being seen. This approach may lead to better campaign effectiveness and ROI.
Explain it like I’m new here
It's like counting how many people actually talk to you at a party, not just how many saw you walk in.
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