Oracle CX Expands With Subscription Management and 3D Ad Measurement Features
· 3h ago · Originally reported by TechTarget
Oracle has updated its Customer Experience (CX) platform to include new tools for managing subscriptions and measuring 3D advertisements. These enhancements aim to help brands better track customer engagement and analyze the effectiveness of interactive ad formats.
Why it matters
As advertising evolves to include more immersive formats like 3D ads, accurate measurement tools are essential for marketers to understand performance and ROI. Subscription management also supports brands shifting to recurring revenue models.
Explain it like I’m new here
It's like adding new tools to a store's cash register so they can sell monthly memberships and see how cool 3D window displays attract shoppers.
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