AudienceProject and xpln.ai Launch Cross-Media Attentive Reach Measurement Solution
· 53m ago · Originally reported by ExchangeWire
AudienceProject and xpln.ai have formed a partnership to offer a new solution for measuring attentive reach across different media channels. This collaboration aims to help advertisers better understand and optimize how audiences pay attention to ads in various environments.
Why it matters
Measuring attentive reach gives advertisers deeper insights into how effectively their ads capture audience attention, which can improve campaign performance and media planning.
Explain it like I’m new here
It's like teaming up to see not just how many people saw an ad, but how many actually paid attention, no matter where they saw it.
Read the original at ExchangeWire
Terms in this story
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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