AudienceProject Adds xpln.ai Attention Data to Reach Studies in Nine Markets
· 1h ago · Originally reported by PPC Land
AudienceProject has integrated attention data from xpln.ai into its reach studies across nine countries, including the UK, Germany, and France. This update provides advertisers with deduplicated attentive reach metrics, with plans to expand to Canada and Mexico.
Why it matters
Combining attention data with reach studies helps advertisers better understand not just how many people see their ads, but how engaged those viewers are, leading to more effective campaign planning.
Explain it like I’m new here
It's like counting not just how many kids see a poster at school, but also how many actually stop to read it.
Terms in this story
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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