Kargo Launches AI-Enabled Advertising Platform for Small Businesses
· 2d ago · Originally reported by Brand Innovators
Kargo has introduced a new advertising platform that leverages artificial intelligence to help small businesses create and manage ads. The platform aims to simplify the ad creation process and improve targeting for businesses with limited resources.
Why it matters
This development could make advanced digital advertising tools more accessible to small businesses, potentially leveling the playing field with larger competitors.
Explain it like I’m new here
It's like giving small shops a smart robot helper to make and show their ads to the right people online.
Read the original at Brand Innovators
Terms in this story
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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