ID5 Impacted by Apple's iOS 27 Safari Block on Ad Tech Firms
· 1h ago · Originally reported by PPC Land
Apple's new remote Safari block on iOS 27 can restrict access for hundreds of ad tech and data companies, including ID5, without requiring a user update. ID5's CEO has called for regulatory scrutiny of Apple's practices, questioning the fairness of its app commission policies.
Why it matters
This move could significantly limit how ad tech companies operate on iOS, affecting user tracking and digital advertising revenues. Regulatory attention may increase if Apple's control is seen as anti-competitive.
Explain it like I’m new here
It's like Apple putting up a gate that stops many advertising companies from reaching people using Safari on iPhones.
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