Out-of-Home Advertising Gains Momentum in Ad Tech Sector
· 4d ago · Originally reported by ExchangeWire
Out-of-home (OOH) advertising is emerging as a significant area of growth within the ad tech industry. The sector is seeing increased investment and innovation, as digital technologies make OOH campaigns more measurable and programmatic.
Why it matters
This matters because OOH, traditionally seen as static billboards and posters, is being transformed by digital and programmatic tools, making it more attractive for advertisers seeking data-driven campaigns.
Explain it like I’m new here
Billboards and bus ads are getting smarter, letting advertisers use tech to show the right ads to the right people, just like on the internet.
Read the original at ExchangeWire
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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