AdXact and VIOOH Partner to Expand Programmatic Digital Out-of-Home Buying
· 1h ago · Originally reported by marketingreport.one
AdXact and VIOOH have announced a partnership aimed at expanding programmatic buying options for digital out-of-home (DOOH) advertising. This collaboration is expected to make it easier for advertisers to access and purchase DOOH inventory through automated platforms.
Why it matters
Programmatic DOOH allows advertisers to reach audiences in public spaces more efficiently, using data-driven targeting and automation. Partnerships like this help streamline the process and broaden access for marketers.
Explain it like I’m new here
It's like making it easier to buy digital billboards using a vending machine instead of calling someone every time.
Read the original at marketingreport.one
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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