Half the ad money wasted, but which half? Indian brands face a full-funnel reality check
· 2d ago · Originally reported by Indian Television Dot Com
Half the ad money wasted, but which half? Indian brands face a full-funnel reality check
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Indian Television Dot Com.
Read the original at Indian Television Dot Com
Terms in this story
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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