Retail Media Explores AI to Enhance Consumer Marketing Impact
· 3h ago · Originally reported by Ad Age
Retail media networks are increasingly turning to artificial intelligence to improve how marketing messages connect with shoppers. By using AI, these platforms aim to better understand consumer preferences and deliver more personalized advertising experiences.
Why it matters
AI can help retail media networks target ads more effectively, making marketing more relevant for consumers and potentially increasing sales for brands.
Explain it like I’m new here
It's like a store using a smart robot to suggest the best products to each shopper based on what they like.
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
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