Google Ads Adds Invalid Traffic Overview Card Showing IVT Credits in Dollars
· 22h ago · Originally reported by AdExchanger
Google Ads is introducing an Invalid Traffic Overview Card in its interface that breaks down the dollar amount campaigns have been credited back due to invalid traffic. It is the first time Google has surfaced this figure directly to advertisers in the UI.
Why it matters
Advertisers have long struggled to quantify how much of their spend is lost to bots and other invalid traffic. Making the credit amount visible gives them a concrete number to judge traffic quality and hold Google more accountable.
Explain it like I’m new here
It's like a store finally showing you on your receipt exactly how much money they refunded you because some of the shoppers turned out to be robots.
Read the original at AdExchanger
Terms in this story
Invalid traffic (IVT)
Invalid traffic (IVT) is any impression, click or visit not coming from a real person with a genuine chance to see the ad, whether caused by bots, fraud or error.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Bot traffic
Bot traffic is visits, ad impressions or clicks generated by automated software rather than people, ranging from honest search crawlers to fraudulent bots built to look human.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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