Google warns CDN bot blocks can pull products from Shopping and ads
· 27h ago · Originally reported by PPC Land
Google says sites that block its crawler at the CDN level risk having products dropped from Shopping listings and ads. Moving to a CDN can trigger a surge of Googlebot traffic hitting cold caches and origin servers, and Google treats 429 or 503 rate-limit responses as a signal to slow crawling for one to two days. The advice is to allow Googlebot through rather than throttle it.
Why it matters
Merchants chasing faster page loads can accidentally hide their own products from Google's ad and shopping surfaces. It shows how crawl infrastructure decisions directly affect paid visibility and revenue.
Explain it like I’m new here
It's like changing the locks on your shop door to speed things up, only to find the delivery driver can no longer stock the shelves that your ads point to.
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