Google's Performance Max Display and Partner Opt-Out Remains in Alpha Testing
· 2h ago · Originally reported by PPC Land
Google's Performance Max advertisers recently noticed opt-out checkboxes for Search partners and the Display Network reappear, though Google has not provided official documentation. These features are still in alpha testing after five months, raising questions about their functionality and how they interact with campaign settings.
Why it matters
This matters because advertisers need transparency and control over where their ads appear, especially as Google tests changes that could impact campaign performance and budget allocation.
Explain it like I’m new here
It's like Google letting you uncheck boxes to stop your ads from showing in certain places, but not telling you exactly how it works yet.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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