Google Ads AI Tool Enables Automatic Translation of Search Campaigns Into 10 Languages
· 2h ago · Originally reported by PPC Land
Google Ads has introduced an AI-powered feature that allows advertisers to duplicate their English (US) Search campaigns into ten additional languages. The tool copies budgets without converting currencies, and currently only supports English (US) Search campaigns. Support for Performance Max campaigns was previously scheduled for September.
Why it matters
This update streamlines the process for advertisers to expand their reach internationally, reducing manual work and potential errors in campaign setup across languages.
Explain it like I’m new here
It's like copying your homework into ten different languages so more people can read it, but you still have to use the same money for each copy.
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Conversion
A conversion is a valuable action that an advertiser wants people to take after seeing or clicking an ad, such as a purchase, sign-up, app install, call or form submission.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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