Google Expands Automatic Video Inclusion in Performance Max Asset Groups
· 2h ago · Originally reported by PPC Land
Google now automatically adds up to 10 videos, sourced from social platforms, landing pages, and linked YouTube channels, to Performance Max asset groups. This change occurs by default, without requiring advertisers to opt in.
Why it matters
This update affects how advertisers' video content is used in campaigns, potentially impacting brand control and campaign performance.
Explain it like I’m new here
It's like Google picking your best videos from different places and adding them to your ads without asking first.
Terms in this story
Landing page
A landing page is the web page (or app screen) a person arrives at after clicking an ad, designed to convert that visitor into a buyer, sign-up or lead.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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