Google Delays Documentation Update for Retention Goals in Search and Shopping Campaigns
· 2h ago · Originally reported by PPC Land
Google's help pages have not yet reflected the rollout of retention goals to Search and Shopping campaigns, still listing re-engagement as exclusive to Performance Max. This comes days after Google's announcement about the holiday update.
Why it matters
Clear documentation is crucial for advertisers to understand and use new campaign features effectively. Delays can cause confusion and hinder adoption of updated tools.
Explain it like I’m new here
It's like a store announcing a new sale but forgetting to update the signs, so shoppers don't know what's available.
Terms in this story
Related stories
Google Ads AI Tool Enables Automatic Translation of Search Campaigns Into 10 Languages
Google Ads has introduced an AI-powered feature that allows advertisers to duplicate their English (US) Search campaigns into ten additional languages. The tool copies budgets without converting currencies, and currently only supports…
Google Ads Adds Four Source Columns to Search Terms Report for AI Max Campaigns
Google Ads has updated its search terms report for AI Max campaigns by introducing four new source columns: match, landing page, headline, and description. These columns provide additional context for each search term, although Google's…
Google Uses AI to Generate Positive-Only Review Summaries in Search Ads
Google has started using AI to automatically write positive-only review summaries in Search ads across four markets. Advertisers are unable to edit these summaries, which are displayed when Google's system predicts improved ad performance.
Google Expands Automatic Video Inclusion in Performance Max Asset Groups
Google now automatically adds up to 10 videos, sourced from social platforms, landing pages, and linked YouTube channels, to Performance Max asset groups. This change occurs by default, without requiring advertisers to opt in.
Google Allows Shopping and PMax Campaigns to Lower ROAS Targets by Up to 30%
Google has introduced a feature that lets advertisers using Shopping and Performance Max (PMax) campaigns reduce their return on ad spend (ROAS) targets by as much as 30%. However, this adjustment is not available when using portfolio bid…
Google's Performance Max Display and Partner Opt-Out Remains in Alpha Testing
Google's Performance Max advertisers recently noticed opt-out checkboxes for Search partners and the Display Network reappear, though Google has not provided official documentation. These features are still in alpha testing after five…