Google Ads Adds Four Source Columns to Search Terms Report for AI Max Campaigns
· 2h ago · Originally reported by PPC Land
Google Ads has updated its search terms report for AI Max campaigns by introducing four new source columns: match, landing page, headline, and description. These columns provide additional context for each search term, although Google's help documentation has not yet been updated to reflect the changes.
Why it matters
This update gives advertisers more detailed insights into how their ads are matched and displayed, helping them optimize campaigns and understand AI-driven ad placements.
Explain it like I’m new here
It's like getting extra notes on your test showing exactly where each answer came from, so you can study smarter next time.
Terms in this story
Landing page
A landing page is the web page (or app screen) a person arrives at after clicking an ad, designed to convert that visitor into a buyer, sign-up or lead.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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