Google's A2UI Lets AI Agent Replies Become Interactive Forms and Cards
· 1h ago · Originally reported by PPC Land
Google's A2UI technology enables AI agents to transform their text replies into interactive elements like forms, maps, and cards, using components that apps have pre-registered. This is facilitated through CopilotKit's AG-UI, raising questions about how much control brands retain as chat interactions become actionable screens.
Why it matters
This development could change how brands and advertisers interact with users, making AI-driven conversations more transactional and potentially shifting control over user experience and data.
Explain it like I’m new here
It's like your chatbot turning its answers into buttons and forms you can use right away, not just words.
Terms in this story
Go deeper
Related stories
Google's DevFest 2026 Highlights AI Focus and Potential Impact on Ad Tech
Google's DevFest 2026 is set to attract nearly 1 million participants across more than 800 events in 115 countries. The Lisbon agenda dedicates most sessions to AI, signaling a strong emphasis on artificial intelligence and its…
French Lawmakers Approve Per-Gigabyte Tax on Google and Netflix Traffic
French legislators narrowly passed a measure to tax content providers like Google and Netflix €0.055 per gigabyte delivered to French users, with ISPs tracking the data. The vote was close, and the proposal faces further scrutiny in the…
Reddit Reports Q4 Decline in Daily Users, Citing Google AI Mode's Impact on Search Referrals
Reddit has seen a significant drop in daily active users in Q4, attributing the decline to reduced search referrals caused by Google's AI Mode. The platform lost over one million weekly search referrals in October and is now considering…
Google, Microsoft, OpenAI and Anthropic Support Unified AI Training Opt-Out
Major tech companies have agreed to a common method for websites to opt out of having their content used to train AI models. Sites currently using NoArchive or NoCache for Microsoft must switch to the new token by March 1, 2027, and Google…
Check My Ads Report Highlights Google’s Dual Profits and MFA Site Ad Spend
A new report from Check My Ads claims that Google benefits twice from publisher content, with only 1% of AI Overview visits resulting in clicks to publisher links. The report also states that made-for-advertising (MFA) sites accounted for…
French Publisher Groups File EU Complaint Against Google Over AI Overviews
Five French publisher associations have submitted evidence to the EU regarding Google's AI Overviews feature, following its launch in France in July 2022. The complaint is part of an ongoing EU investigation that could result in…