Google, Microsoft, OpenAI and Anthropic Support Unified AI Training Opt-Out
· 2h ago · Originally reported by PPC Land
Major tech companies have agreed to a common method for websites to opt out of having their content used to train AI models. Sites currently using NoArchive or NoCache for Microsoft must switch to the new token by March 1, 2027, and Google will apply the token to Gemini AI as well.
Why it matters
This move gives publishers and website owners more control over how their content is used in AI training, which can impact ad-supported business models and content rights.
Explain it like I’m new here
It's like putting a 'do not copy' sign on your homework so others can't use it for their projects.
Related stories
Reddit Reports Q4 Decline in Daily Users, Citing Google AI Mode's Impact on Search Referrals
Reddit has seen a significant drop in daily active users in Q4, attributing the decline to reduced search referrals caused by Google's AI Mode. The platform lost over one million weekly search referrals in October and is now considering…
Check My Ads Report Highlights Google’s Dual Profits and MFA Site Ad Spend
A new report from Check My Ads claims that Google benefits twice from publisher content, with only 1% of AI Overview visits resulting in clicks to publisher links. The report also states that made-for-advertising (MFA) sites accounted for…
French Publisher Groups File EU Complaint Against Google Over AI Overviews
Five French publisher associations have submitted evidence to the EU regarding Google's AI Overviews feature, following its launch in France in July 2022. The complaint is part of an ongoing EU investigation that could result in…
Google and Bing Support Unified Robots.txt Rule to Block AI Training
Google and Bing have agreed to respect a common robots.txt directive that allows website owners to prevent their content from being used to train AI models. This move comes as studies show low click-through rates for AI-generated overviews…
Apple Argues Google Should Bear Cost For Search Distribution In Court
Apple has told a court that Google should be responsible for paying for the distribution of its search engine, rather than Apple itself. This statement comes amid ongoing legal scrutiny of the business arrangements between the two tech…
Google Files Lawsuit to Stop Impersonation Ads
Google has initiated legal action aimed at stopping ads that impersonate legitimate brands or individuals. The lawsuit targets parties responsible for creating and distributing these deceptive advertisements on its platform.